When it comes to the world famous San Diego Comic-Con, "size does matter."
In anticipation of this year's convention and its sold out crowd, promoters for the movie Scott Pilgrim vs. The World (starring Michael Cera, Mary Elizabeth Winstead, Anna Kendrick), have draped an "epic" banner over the San Diego Bayfront Hilton Hotel 30 stories in the air.
Another banner for the movie Skyline adorns the Marriott Hotel downtown.
This size of promotion is a first in the 40 year history of the San Diego Comic Con and is usually seen in cities like Las Vegas or Los Angeles. And it's sure to get attention. The banners can be seen from all over the city as over 130,000 people are expected to attend this year's convention.
Other signage can be seen around the streets of San Diego such as banners hanging from lamp posts promoting the new Disney film Tron: Legacy and warnings in Klingon and other alien languages with instructions on how to ride the trolley.
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